By retailers, the main focus is to attract the attention of customers at that moment and in that place which can most affect their decision to buy. 79% of smartphone users have made a purchase online using their mobile device in the last 6 months and almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone. But most importantly, 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations (link). We want you to have quick overview about Foroodja and why it’s important for your business to consider it as a solution. (link to Problem Solutions)
Browsing products was the top use-case for respondents in France (65%), the US (64%) and the UK (59%), followed closely by receiving similar product recommendations (US 59%, France 58%, UK 54%). For German customers, browsing products (54%) and getting similar product recommendations (54%) scored equally high as the top application choice. Interestingly, the convenience of being able to use a branded virtual shelf outside a store’s location to make purchases held a universally strong appeal for customers in the US (58%), France (55%), the UK (54%) and Germany (46%).(link)
Overview to Foroodja is about Right Time Right Place (RT&RP) approach not only can save a retailer from its online opponent but also give him new opportunities. Finding RT&RP is difficult for retailers more than ever but also can be more effective than ever. Online shopping along with its benefits has its own serious problems. We are trying to find the most effective Right Time Right Place (RT&RP) for retailers with online shopping instruments.
Making shopping colorful is one of the main reasons In-Store shopping can defeat online shopping. Socializing over shopping is the other one is missing in online shopping and can be very pleasant but addressing these demands needs a precautious approach. It needs a sustainable channel and detailed information but adequate ones.
COVID-19 speeds this process and makes online purchases more aggressive than before. Foroodja needs to make Right Time & Right Place be effective in COVID-19 era by considering sanitization, social distancing and timing to be in store.